Digital Marketing is the form of marketing which promotes the product or service through online platforms like Instagram, Facebook, Linkedin, Twitter and Snapchat to reach the target audience.
Traditional Marketing is the form of marketing which promotes the product or services through traditional advertising channels like TV channels, newspapers, Magzines, pomplets, flexis and radios to reach and engage the audience.
Types of Digital Marketing
- Search Engine Optimization (SEO): Making changes to the Search Engine to increase the visibility and reach the target audience.
- Email Marketing: Targeted email campaigns can nurture leads and retain customers.
- Content Marketing: Video content, infographics, blogging, posts provide valuable information to build brand authority.
- Social Media: Platforms like Facebook, Instagram, and Twitter allow businesses to engage directly with consumers.
- PPC: Paid advertisements on search engines and social media can drive targeted traffic quickly.
